B2B copywriting.
Does your business speak human?
Behind every business, you’ll find a human looking for answers. A real person making decisions, managing budgets and trying to solve problems. B2B copywriting often seems to overlook that human quality in favour of content stuffed with buzzwords and jargon. Without the guidance of a skilled copywriter, B2B content often exhibits all the empathy of a brick.
If you own a business, you exist to solve a problem. The more you understand that problem, the more successful your business will be. Great B2B content begins and ends with the customer. It reflects their world, pain points and priorities. I help brands communicate with impact no matter how complex their product or industry may be. I erode complexity to create sharp, clear, digestible content. I structure messaging to engage directly with the people behind the decisions.
AI-powered research.
AI is an incredible tool for digging deeper into your audience's real needs. It can research customer segments at speed to surface insights and spot trends. AI is the tool, not the talent. The real magic still comes from human judgement and creativity. From knowing how to massage raw data into copy that connects.
Whether you're selling software, financial services, engineering solutions or anything in between, I can get your words working harder.