Web copy
UX
SEO
Your new website might look great, but it reads like a wet pair of socks. All the relevant keywords and search phrases are in there, but they’re stitched together in an awkward imitation of language. You need someone to step in, get your brand, and deliver what you need in a way that sounds just right.
Words are often the last thing people think about when developing a website. A lot of sites appear happy to serve up content with the conversational appeal of cold soup. Your website is a shop window for your brand. If the copywriting is clunky, you’re greeting clients in that window with your pants around your ankles.
Give your website a bigger audience
SEO
The best way to guarantee a top ranking is to make your site the most useful and relevant in your category. Search engine algorithms reward content that delivers value to users. Google use a set of guidelines called EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) to assess the quality of search results.
Effective SEO copy needs to tick every box and tick those boxes in clear and accessible language. My writing helps brands boost their search visibility by creating content that’s optimised for algorithms and useful for humans.
UX
When building a website, you’re curating a brand experience, and brand experiences are like oysters. A bad one can ruin you for life.
I write websites for all kinds of industries and people. Much of my work happens before I write a word, thinking about how to organise information to improve the experience of the site.
Good copy is a huge part of the user experience. I guide people through a site, answer their questions before they ask, and keep things friendly, and friction-free. From button text to product pages, I sweat about every syllable so users don’t get lost, bored, or confused. When working on a website, I design with words.