LIFE & WORK
& storytelling
"I bring light to life.
What do you do?
For many years my father was the chief engineer of a power station. His work lit millions of homes. He'd throw this question at me when discussing work, and for a long time, I struggled to respond with anything like his clarity. Now I have my answer.
I give brands the ideas and words they need to achieve tangible commercial results.
I've been telling stories for as long as I could talk.
I’ve been an actor, an ad man, and I’ve recently started doing stand-up.
The roles may differ, but the objective is the same. Tell a story in a way that connects with an audience.
A good joke and a good strategy do the same thing. They take something familiar and show it to you from an angle you hadn’t considered.
Persona in both worlds is everything. When the material doesn’t match the person delivering it, even the best lines die. Brands are no different.
Good comedy is courageous and brutally honest. So is any brand worth remembering.
In an increasingly digital world, I fight for the things that make us feel recognised, human and alive. A story told well. Language chosen with care. Messaging that feels direct, personal and powerful.
Work & awards
I've led creative departments for leading international advertising agencies, including Ogilvy and BBDO, and created campaigns for iconic global brands. My work has won numerous awards for effectiveness and creativity at prestigious shows, including Cannes Lions and D&AD Impact.
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I now work directly with ambitious B2B and B2C brands, helping them to find their voices and sharpen their stories.
My process
The kick off call
A quick chat to learn about your business, audience and goals. I get clarity about what's needed so I can generate a proposal including timings and fees. You get to see if I'm the right fit.
Research
Before I craft a syllable, I like to consume as much information as possible. In addition to your briefing documents, I will do my own data dive to fill in every blank.
Creative Development
Fuelled by caffeine, imagination, and strategic insight, this is the bit where I craft and refine. The result is focused creative firepower designed to move the needle for your business.
Fine tuning
Two rounds of revisions are included as standard. I make a point of delivering every project on time and within budget. When your name's on the door, professionalism is personal.
Location
I'm a freelance copywriter based in London, but I work with clients across the UK, and around the world. Most projects are remote, but I'm available for in-person meetings in London when needed.