A GREAT BRAND
begins with a great name
I generate company and product names grounded in strategy, tested for memorability, and cleared for trademark.
A great brand or company name needs to be a talented multi-tasker. It needs to be memorable, meaningful, legally available, and authentic.
Whether you're launching a product, a startup, or rebranding an established business, I develop names that are sharp, distinctive, and ownable. Names that suit the brand and stick in the mind.
My process mixes creative thinking, strategic positioning, and trademark reality-checking. The result is names that hit the sweet spot between clarity and clevernes.
Naming Projects
Mura Technology
The brief
Devise a name for an Australian technology company that has pioneered a groundbreaking method to recycle plastic into high-quality chemicals and oils, emphasising exceptional sustainability and environmental innovation.
The solution
Inspired by the “Good Spirit” in the creation story of the Australian Diyari ethnic group, the name Mura Technology refers to the company’s Australian roots and the new, sustainable future that the technology was created to deliver.
Prokey
The brief
Create a name for an organisation offering a vaccine service to professionals, key workers and volunteers.
The solution
The name Prokey communicates the essence of the brand (protection for key workers) whilst alluding to the organisation’s Scottish heritage through the sound of the word.
