SHARP THINKING
& powerful words
I'm an award-winning copywriter and brand strategist. I turn strategic thinking into brand stories that grow businesses and words that sell.
Here's the thing about copywriting. Words aren't the most important bit. That might sound like heresy, but without solid strategy, the words are just fluff.
I start every project buried in research and data. I claw my way into customer minds to isolate triggers that shift behaviour. And then I start writing. Strategy does the dirty work. The words just make it sing.
I'm an award-winning freelance copywriter and brand consultant based in London. I spent years leading creative departments for international agencies, creating campaigns that moved markets across Asia, Europe, and the UK. Now I work with ambitious B2B and B2C brands who want their messaging to hit harder.
If you want your marketing to deliver better results, you need a copywriter that delivers more than words.
Services
My services are focused on personality and performance. Brand strategy to make you distinct. Copywriting and campaigns to generate commercial results.
Brand Development
Define who you are and what you stand for, then tell that story with an original brand voice.
Campaign Creation
Big thinking. Clear strategy. Standout creative ideas for B2B and B2C brands.
Website content & SEO
Turn your website into a search-friendly, high-converting brand experience.
Email Copywriting
Generate more opens, clicks and customers with strategic email marketing messaging.
Video & Radio Scripts
Turn attention into action with bold ideas and sharp scriptwriting.
Company & Product Naming
Find and create names that are imaginative, ownable and true to the brand.
Personal Branding
Founder storytelling and content that cultivates authority, influence and trust.
Blogs and Newsletters
Sharp content crafted to build trust and keep communities engaged with your brand.
E-commerce Copywriting
High-conversion product descriptions and category pages engineered to sell.
Clients
I work with ambitious brands of every size. My clients range from single-person startups to established global players. I work with B2B and B2C brands across FMCG, technology, SaaS, fintech, automotive, pharma and hospitality sectors.
Unilever
Coca Cola
Kimberly Clark
P&G
KFC
Coca-Cola
Mars
Nestlé
Unilever
Mondelez
Tiger Beer
Kronenbourg 1664
Mercedes
BMW
Mini
CIMB Bank
HSBC
CII
FIFA
Adidas
Blackberry
WWF
What makes me
different?
Experience
When you work with me, you're buying judgment shaped by years of brand and marketing experience at the highest level. I've created campaigns for global names and ambitious startups, and my work has been awarded for creativity and effectiveness.
Storytelling
Tech, finance, healthcare, or SaaS. I love a learning curve. I'll immerse myself in your world, no matter how complex, and emerge with a narrative that's easy to swallow and impossible to ignore.
Reliability
No drama. No fluff. No delays. I run projects smoothly from initial brief to final draft, with regular check-ins, fast turnaround on feedback and upfront communication from kickoff to completion.
Efficiency
You get high-impact work, produced quickly, shaped around your goals and delivered with the agility of an experienced senior freelance copywriter. Big agency thinking with an independent price tag.
Richmond is a creative, a tour de force, a wordsmith. He has defined our brand from the outset creating a distinct tone of voice which captures the essence of who we are. I would recommend his work without hesitation.
Amy Iversen
Founder - The Iversen Practice
We treat Richmond like part of our team. We rely on him not only for his writing but for his strategic thinking and ability to understand complex topics across our PR and advertising needs
Ceyda Sara Pekenc
Founder - Redmint Communications