SHARP THINKING
& powerful words
I’m a London copywriter and creative director.
I help brands develop the stories, ideas and words they need to grow.
It’s never been more dangerous to be boring.
The taps are on and we’re swimming in machine-generated slop. Every post, ad and website feels safe and impersonal. It’s all gone brand bland.
Far from changing the game, AI has made the old human stuff more important. Storytelling. Personality. Craft. The future belong to brands with the confidence to be original.
I’m an award-winning copywriter and creative director. I spent years leading creative departments for international agencies, creating campaigns that moved markets across Asia, Europe, and the UK. Now I work directly with B2B and B2C clients, helping them find the stories, ideas and words they need to forge powerful human connections.
Services
Brand Storytelling
Define what your brand stands for and tell that story with clarity and impact. Positioning, narrative and messaging frameworks.
Brand Tone
Distinctive verbal identites, guidelines and AI writing principles to make every word recognisably yours.
Website content & SEO
Website strategy and SEO copywriting built for humans, search engines and the changing world of AI-powered search.
Email Copywriting
Get a lot more bang for your email marketing buck and generate more opens, clicks and customers.
Video & Radio Scripts
Turn attention into action with punchy concept and scriptwriting for video and radio.
Company & Product Naming
Find and create names that are imaginative, ownable and true to the brand.
Personal Branding
Thought leadership and founder storytelling that cultivates authority and influence.
Blogs and Newsletters
Sharp content crafted to build trust, boost SEO and keep communities engaged.
E-commerce Copywriting
High-conversion product descriptions and category pages engineered to sell.
CLIENTS
From single-person startups to established global players, I work with ambitious brands of all shapes and sizes.
I work with B2B and B2C brands across FMCG, tech, finance, automotive, pharma, aviation, luxury and hospitality.
Why me?
Experience
When you work with me, you're buying judgement shaped by years of brand and marketing experience at the highest level. I've created campaigns for global names and ambitious startups, and my work has been awarded for creativity and effectiveness.
Strategic Thinking
Every project begins with a sharp definition of the business problem behind the brief. Every message, idea and syllable is then focused on delivering the results you need.
Storytelling
Tech, finance, healthcare, or SaaS. I love a learning curve. I'll immerse myself in your world, no matter how complex, and emerge with a narrative that's easy to swallow and impossible to ignore.
Professionalism
No drama. No fluff. No delays. I run projects smoothly from initial brief to final draft, with regular check-ins, fast turnaround and upfront communication from kickoff to completion.
Richmond is a creative, a tour de force, a wordsmith. He has defined our brand from the outset creating a distinct tone of voice which captures the essence of who we are. I would recommend his work without hesitation.
Amy Iversen
Founder - The Iversen Practice
We treat Richmond like part of our team. We rely on him not only for his writing but for his strategic thinking and ability to understand complex topics across our PR and advertising needs
Ceyda Sara Pekenc
Founder - Redmint Communications
Looking for some brand love ?
If you want to add personality to your brand and impact to your marketing, get in touch to arrange a free thirty-minute consultation.
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Drop me an email, give me a call, or book time with me via my contact page.