SHARP THINKING
& powerful words
I’m a London-based copywriter,creative director and brand strategist.
I give brands the stories, ideas and words they need to grow.
Here's the thing about copywriting. Words aren’t the most important bit. That might sound like heresy. But without the right strategy, the words are just fluff. That’s why I spend hours digging into data and research, hunting for the stuff that matters. The ideas, insights and personality that can distinguish your brand from the slop. Strategy does the dirty work. The words just make it sing.
I’m an award-winning copywriter and creative director. I spent years leading creative departments for international advertising agencies, creating campaigns that moved markets across Asia, Europe, and the UK. Now I work directly with B2B and B2C clients, helping them use storytelling and language to create powerful human connections.
IT BEGINS AND ENDS WITH PEOPLE
In a world swamped with machine-generated content, the sticky human stuff is more valuable than ever. I start every project with a conversation with founder. Face to face if we can. I want to understand where it all began. To meet the people who made the business.To hear the story behind the brand. The big dream. The plan. The fears.
My work has taken me to some incredibly complicated places. I've shaped the oncology narrative for a leading pharma organisation. I ghost write articles for the CEO of an airline. I've shaped messaging for an event that decided the regulatory framework for cryptocurrency in the US. No matter how steep the learning curve, I get stuck in and emerge with a narrative that’s easy to swallow and impossible to ignore.
Services
Brand Storytelling
Define what your brand stands for and tell that story with clarity and impact. Positioning, narrative and messaging frameworks.
Verbal Identity
Distinctive verbal identities, tone of voice guidelines and AI writing principles to make every word recognisably yours.
Company & Product Naming
Names that are imaginative, ownable and true to the brand. Screened before you see them, so you don't fall for something your can’t own.
Website & SEO copywriting
Website copywriting and SEO content built for humans, search engines and the changing world of AI-powered search.
Email Copywriting
Get a lot more bang for your email marketing buck and generate more opens, clicks and customers.
Video & Radio Scriptwriting
Turn attention into action with punchy concepts and scriptwriting for TV, video, radio and podcasts.
"Richmond is a creative, a tour de force, a wordsmith. He has defined our brand from the outset, creating a distinct tone of voice which captures the essence of who we are. I would recommend his work without hesitation."
Amy Iversen
Founder, The Iversen Practice
“We treat Richmond like part of our team. We rely on him not only for his writing but for his strategic thinking and his ability to understand complex topics across our PR and advertising needs.”
Ceyda Sara Pekenc
Founder, Redmint Communications
CLIENTS
I've developed campaigns for global brands and single-person startups. My experience spans B2B and B2C. I have worked with clients in FMCG, tech, finance, automotive, pharma, aviation, luxury and hospitality.
WHY ME?
Experience
I’ve run creative departments for Ogilvy and BBDO and worked with some of the biggest brands in the world. You’re buying that judgement, not the word count.
Strategy
Every project begins with a sharp definition of the business problem behind the brief. Every message, idea and syllable is then focused on delivering the results you need.
Storytelling
Every businesses has a story. Few know how to milk it. I put the essence of a brand into a commercially effective narrative to sharpens how it’s seen and why it’s wanted.
Professionalism
I run projects smoothly from initial brief to final draft, with regular check-ins, fast turnaround and upfront communication from kickoff to completion.
Get some
brand love.
If your brand needs sharper definition, a more compelling story or a stronger voice, get in touch to arrange a free thirty-minute consultation.
Email: contact@richmondwalker.co.uk
Tel: +44 (0) 775 185 8811