BETTER STORIES
build better brands
Brand storytelling and brand narrative development, for businesses with a story they’ve never quite managed to tell.
A brand story isn’t a mood film. It isn’t a paragraph about making the world a better place. It isn’t the history of your company told in chronological order.
It’s a short, argued account of why your business exists, what customer problem it solves, and why your business is best placed to provide the answer.
When done properly, your brand story shapes everything else. The positioning. The sales deck. The careers page. The first sentence out of a salesperson’s mouth on a wet Wednesday morning.
BRAND STORIES
BUILT TO LAST.
Products can be copied. Features can be matched. Your price can be undercut by somebody with deeper pockets or lower standards. The only thing a competitor can’t replicate is your story.
Get the story right and evertything downstream get easier. Every email, every web page, every campaign starts from a settled argument instead of a blank page.
Get it wrong and marketing feels like hard work. Forever.
How healthy is your brand?
Do you have a clear and compelling brand story?
How do your communications stack up against the competiion?
Does your brand have a point of difference and a personality?
I offer brands a complete brand health check. Your current activity is researched, scored and compared to the competition. You emerge with a list of immediately implementable steps to make your brand as healthy as your business.
Email: contact@richmondwalker.co.uk
Tel: +44 (0) 775 185 8811