FIND THE VOICE
within your brand
Verbal identity and tone of voice guidelines to help your brand speak with consistency and power.
Think brand identity, and most people think visual. The way the brand appears. But the way a brand sounds is just as important for communicating personality.
Your verbal identity makes sure you hit the right notes whenever your brand speaks. It run from the name and the tagline, and connects every piece of communication from ad campaigns to internal emails.
A clear, consistent brand voice makes a brand more visible, more memorable and more commercially effective. Without a defined voice, everyone who writes for you is free to choose their own style, diluting the brand and the impact of every message.
What's the difference between verbal identity and tone of voice?
Verbal identity is the whole system. The name, the tagline, the vocabulary, the communication principles. Tone of voice is one part of that system, and it governs how the voice flexes depending on who you’re talking to and why.
Your voice is fixed. It’s who you are, and it shouldn’t change. Tone can adapt. Think of the way present in the boardoom versus the way you chat in a bar. It's your same voice, but adapted to context and environment.
SIMPLE
PRACTICAL
USEFUL
Most tone of voice documents are as useful as a chocolate teapot. Once agreed, they disappear from sight, never to be seen or used again.
I create guidelines that are simple, clear and highly practical. I use worked examples to show how the voice applies to the content you already have.
Could a writer new to the brand pick up your verbal identity and produce something that sounds like you? I keep going until the answer is absolutely yes.
Guidelines are just the start.
In addition to verbal identity guidelines, I offer a range of services to imbed your brand voice within your organisation.
Workshops and training
Working sessions with the people who write for your brand. Highly pracical sessions that test the voice on live copy. I can do half day sessions for small teams, or mutiple sessions for larger teams.
The quarterly audit
I read what you’ve published and tell you where the voice is holding and where it’s drifting. Because it drifts. People leave, agencies get hired, deadlines get tight and discipline fades.
An AI prompt pack.
Your team is already drafting with AI, approved or not, and the output is beige because the model has no idea who you are. This is your voice as instructions a model can follow, not adjectives a human has to guess at.
Get in touch to arrange a free review of your brand's voice.
Email: contact@richmondwalker.co.uk
Tel: +44 (0) 775 185 8811