Company & product naming

What makes a good name?

A good brand or company name needs to be a talented multi-tasker. It needs to feel authentic, say something relevant, and not already be taken.

Whether you’re launching a product or a business, I’ll help you find a name that’s sharp, smart and memorable. I mix creativity, strategy, and trademark-checking to generate original, ownable names that hit that precious sweet spot between clarity and cleverness.

Naming Projects

Mura Technology

The brief

Devise a name for an Australian technology company that has pioneered a groundbreaking method to recycle plastic into high-quality chemicals and oils, emphasising exceptional sustainability and environmental innovation.

The solution

Inspired by the “Good Spirit” in the creation story of the Australian Diyari ethnic group, the name Mura Technology refers to the company’s Australian roots and the new, sustainable future that the technology was created to deliver.

Prokey

The brief
Create a name for an organisation offering a vaccine service to professionals, key workers and volunteers.

The solution
The name Prokey communicates the essence of the brand (protection for key workers) whilst alluding to the organisation’s Scottish heritage through the sound of the word.Create a name for an organisation offering a vaccine service to professionals, key workers and volunteers.

Looking for a name that will stick?

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