E-commerce
copywriting
SELL
WHILE YOU
SLEEP
You may have the best product in the world, but if the copy you’re using to sell it isn’t optimal, you’re flogging a rubber kipper. I write e-commerce copy that grabs attention, builds trust, and fills baskets. I’ll help you turn browsers into buyers with persuasive, personality-packed messaging aimed straight at your buyer's heart.
The pyschology behind the sale
I focus on the psychology that drives an individual to purchase. That means being clear about your audience, what matters to them, and what might be holding them back. Instead of listing features, I highlight benefits to show how your product fits into someone’s life, solves a problem, or makes them feel something. My writing builds trust, creates a sense of urgency when it counts, and gently nudges readers towards a sale.
Get SEO smart, brand savvy and sales driven.
The process
First, I’ll spend time getting to know your product, brand, and ideal customer. If you haven’t got a tone of voice nailed down, I can help you with that. Next, I dig into your market, using AI research to understand what your competitors are saying and what your customers care about most. Then, I start with creating copy that brings your products to life with a compelling commercial argument. Once the first draft is done, you’ll have a chance to review and give feedback, and I’ll make all the tweaks you need to turn every syllable into a sharp selling machine.
How can I help?
I cover the complete customer journey, from punchy product descriptions and persuasive category pages to homepage messaging and email campaigns. I make sure the resulting content is SEO-friendly without making sounding like it was written by a search engine.