E-commerce writing services.
Sell while you sleep.
You may have the best product in the world, but if the copy you’re using to sell it isn’t optimal, you’re flogging a rubber kipper. I write e-commerce copy that grabs attention, builds trust, and gets people adding to their baskets. I’ll help you turn browsers into buyers with persuasive, personality-packed messaging aimed straight at your buyer's heart.
The strategy behind the sale.
I focus on the psychology behind the purchase. That means being clear about your audience, what matters to them, and what might be holding them back. Instead of listing features, I highlight benefits to show how your product fits into someone’s life, solves a problem, or makes them feel something. My writing builds trust, creates a sense of urgency when it counts, and gently nudges readers towards a sale.
The process.
First, I’ll spend time getting to know your product, brand, and ideal customer. If you haven’t got a tone of voice nailed down, I can help you with that. Next, I dig into your market, using AI research to understand what your competitors are saying and what your customers care about most. Then, I start with creating copy that brings your products to life with a compelling commercial argument. Once the first draft is done, you’ll have a chance to review and give feedback, and I’ll make all the tweaks you need to turn every syllable into a sharp selling machine.
How can I help?
I cover the complete customer journey, from punchy product descriptions and persuasive category pages to homepage messaging and email campaigns. I make sure the resulting content is SEO-friendly without making sounding like it was written by a search engine.