The Dabbawal Group: Brand Storytelling

The Brief
The Dabbawal Group operates a number of restaurants in Newcastle. They rely on me to craft distinct brand stories for their different brands. These stores feature on the website and help to define the different brands across marketing materials.

Dabbawal brand story
Brand narrative for an innovative Indian street food brand.
https://dabbawal.com/about-dabbawal/

Dood Brand Story
Brand narrative for restaurant celebrating the flavours and cultures of the ancient silk road.
https://www.thedood.co.uk/a-nomads-tale