Knorr Seedbook: Brand Activation & PR

The Brief
In a market where nutrition is an acute problem, Knorr wanted to build their credentials as a champion of healthy eating. The agency was asked for an innovative way to raise the brand’s profile in this area.

The Solution
Tying up with schools across Manila, we created The Knorr Seedbook. The book became the basis for a school project educating children about the importance of eating fruits and vegetables. For many children, the project a offered a to grow their own food for the first time. The project was adopted by schools across the city and was covered by local and national media.