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Maxis - TV Campaign
Location
Malaysia
TV script writing
Concept and script development for a TV campaign for the telecoms company Maxis. The project also involved developing coming up with an idea ("Committed to the game") which would define the brand's relationship with football through sponsorship.
The Brief
Create a campaign to celebrate sponsorship of the football World Cup by Malaysia’s leading telco (Maxis).
The Solution
I came up with the idea “Committed to the Game” to express the brand’s passion for football. We drew parallels with the commitment of the World’s greatest players, in this case, Lionel Messi. I wrote the story of his early career, which he then delivered to the camera. I might be a Man United fan, but this remains a career highlight.
