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The Learning Boats of Leyte: Advertising & PR
PR
Concept development and execution of the idea. The project also involved creating materials to highlight and explain the initiative to media outlets to maximise PR exposure.
The brief
We were approached by a charity that provides boats to deprived fishermen in Typhoon-devastated communities of the Philippines. Our brief was to raise awareness for this project, in a country where aid and relief stories are daily news.
The Solution
We teamed up with artists and education experts to transform every delivered boat into a teaching tool for the children of affected communities. This project one a pencil at D&AD Impact, one of the most highly regarded awards for the advertising industry.
